Like many indie authors, I have a love/hate relationship with Amazon. Besides the fact that it employs about half of my hometown — resulting in a Seattle housing boom and shocking real estate prices, I might add — Amazon makes almost every book in the world available to anyone. You have to admit, that’s really great. In addition, Amazon has made it possible for independent authors to publish their books at no cost, unlike most “vanity publishers” who continue to ask hundreds of dollars for the same service. Without it, readers in Great Britain or France or India (all of which have bought my books) would never even know my work existed. My first book was published through Amazon CreateSpace, and honestly, I never looked back.
So, yes, I’m grateful to Amazon. And I will continue to go there first when looking to publish my work. But the trick to Amazon is the exclusivity issue. To benefit from KU (Kindle Unlimited), and have access to author-driven promotions like book giveaways and price reductions, an author must agree to make their book available through Amazon alone.
For a while, I didn’t like this. It didn’t seem like a good deal; Amazon is so full of books and information, my work was easily lost among millions of others. Not many readers seemed to be using the KENP feature, which pays per page read by subscribers. So, I branched out. I used Smashwords and AllRomace eBooks – both of which I also appreciated for their more open-minded view of erotica. No adult dungeoning. That place is not as fun as it sounds.
However, again and again I’ve been forced to admit that, despite diversifying, most of my sales still come from Amazon. In which case, it seems silly not to take advantage of their KU program. So, basically, I’m back in. Not all of my work is KU; I picked the stories that sold mostly there, and kept the others up on Smashwords & ARe.
Also, don’t forget that I offer two short stories for free on any platform, Amazon included! (How did I get Amazon to offer them for free? Price matching. Read this Smashwords blog post for instructions on how to do it.)